Episode 15: Crypto Comeback: NFTs, Altcoins, and Banks Embrace the Blockchain

00:00

Hey everyone, welcome to another episode of Social Ledger Report. This is JR, founder and CEO of Social Market. And my name is Leann Hitchens and I’m the chief marketing officer of Social Market. So we’ve kind of had a long week. I feel like I’ve been traveling a lot this month. Right now I’m in my hometown of Florida, Texas. We kind of been keeping an eye on the markets as well and on some stories on Twitter. And we’ve actually put together quite a well rounded set of stories going from.

00:28

companies, what they are doing now, pivoting to Bitcoin,  to  NFTs being kind of revived after almost three, four years now.  And then PNC and Coinbase partnering up together. We’ve got some  Elon and crypto, BitGo files to go public confidentially. And it all kind of rounds about to like altcoin season is.

00:53

Kind of in full swing. Yeah, totally.  So here, let’s actually look at the markets, how they’re doing over the last week. I’m kind of surprised that  it’s still like heavy Bitcoin season, but I guess altcoins, they had like a slight run up, but I believe every single time altcoin season has started, it’s always been August. So like we’re in the early gear up and crypto week helped push it and everything, but I’m more excited for altcoin season. Yeah, totally.

01:21

So if we look at very briefly the state of the markets, again, it looks like things are slightly more in favor of Bitcoin, which is funny because I felt like last week it was kind of signaling a altcoin bull run because we’ll get to it in a bit, but NFT meme coins and meme coins were kind of pushing that in favor ever since Ethereum broke the $3,000 mark for the coin.

01:46

And then fear and greed index has still been keeping around 70 % in this case, it’s 72 % greed. And then inflation is still right around 3%. And then if we look at the price of gold, it is sitting well above 3.3 thousand and Invesco or the NASDAQ, this NASDAQ ETF is sitting right about 566. The Dow Jones ETF. It’s been great too.

02:16

Yeah, so apparently there’s highly speculation that the S &P will reach $7,000 before the end of the year, which right now it’s sitting at about $6,388. So overall, green lights everywhere, which is always good to see. Yeah, some good green candle lights. So one more thing we’ll look at just to kind of encapsulate the state of the markets is the performance of Bitcoin sitting

02:42

right around 120,000 or in this case, 118. And if we look at the last month performance, it’s been doing pretty well. I think it’s signaling that it’s gonna continue to go up. And earlier this month, it was at about 106, 105,000 and now it’s like almost 20, 15,000 increase by the end of the month. It’s kind of fun holding steady, which is good. Like we’re not seeing a drop and I know everyone wants to see it.

03:12

like 150. I think maybe by the end of the year it could be 150k but holding steady at 118 120 is a good sign. Totally. Well if you’re tuning in on YouTube or Facebook you might notice that the app social market right now is rendering more tokens. We’ve been implementing some fixes and looking into some bugs and now you can actually filter by blockchains. So

03:39

Right now you can see the top 25 most popular tokens on Solana, Ethereum,  Binance, Chain, Avalanche and Deso. You can use this to kind of stay ahead of the markets  with the Solana ecosystem. I know that after Pump.Fun and Lit’s Bonk, they’ve actually captured at least 80 % of the market on Solana as far as meme coin and token generation or minting.  So if you want to see what’s happening, just go check out socialmarket.tech on the Solana filter here on the table.

04:08

the Pudgy Penguins NFT one. That coin is  just,  you know, it’s been taking off and it feels like a way better, like crypto punks and everything. So just seeing it up there is nice to see, especially cause they’ve been doing a lot in the past, I would say week or two because of the Comic-Con, they were doing a bunch of like activations in person. So kind of neat to see it. Oh, that’s really cool. I…

04:37

totally forgot Comic Con was this month.  That is so fun. Honestly, yeah, this whole month they’ve been killing it. So one thing I’ll point out here is that we’re still working on some bugs for some of these tokens. Like you can’t really see  the price action here on Pudgy and social market. However, I think over the last month we’ve seen a  capitalization or just  massive price increase  from like less than two pennies.  Now it’s like double that.

05:06

So if you were holding Pengu, I don’t know, in the last two months, you’ve probably seen your money double in the last month. That’s insane. For Solana being a shitcoin area, this Pudgy Penguins actually gives them a little bit of a positive spin to the Solana network chaos that is like pumped up on and that’s bonk. Yeah, exactly. But I think this is a good…

05:31

cap encapsulation of the markets this last few weeks onto our first story. Yeah, let’s talk about it.  Coinbase and PNC are partnering to offer crypto services. What it really is is PNC is the first major like US bank to create a direct crypto trading service for its customers. I believe it’s going to start with just Bitcoin. I think there might be some like other blue chip crypto ones.  But it’s just kind of showing like traditional finances, embracing the general assets, adoption is growing. There’s a lot of

06:01

rumors and speculation that JP Morgan, which is chase a Wells Fargo, Bank of America are all going to offer some sort of custodial crypto account soon. And then  there’s like a bunch of other ones out there. Like fidelity is going to allow crypto to be part of the main  brokerage account so that you could do the same lending and everything. So  it’s really paving the way for other banks to follow. could be like the first step to.

06:26

normalized crypto banking in the US  and  it’s the final wall between  traditional finance and crypto really  doing lockstep. PNC is a massive bank. Yeah, that’s actually really interesting. I didn’t know they were worth over $400 billion. That is  insane. Yes,  I think  PNC also has a big Canadian presence and their Canadian branch because  Canada has  a different peer-to-peer paid

06:55

pay system. like e-pay or something. forget what it’s called. This could help Canada to become more crypto friendly after the Robinhood purchase of Wonder. PNC Coinbase teaming up. This could kind of be Coinbase’s way to  get me into the Canadian market too without too much regulatory headache. It’s actually interesting that you mentioned Canada because I don’t think that was mentioned at all when we went to consensus this last May. So maybe this has been  something they’ve been working on for the last few weeks.

07:24

Yeah, we’re financial for that. to Leslie Picker. Morning, Leslie.

07:33

strategic partnership wit arrangement will expand a assets for PNC’s banking investors and PNC will prov to Coinbase shares of Co 3.7 % PNC up slightly. the two companies will d offering that will allow c and sell crypto currencies institutional saying in the

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Entry into the digital asset market with our crypto leading or leading crypto as a service platform Which provides PNC with a powerful set of tools to develop a scalable?  high growth business built on a foundation of uncompromising security  kind of in this space JP Morgan saying last month that it was partnering with coinbase to pilot JPMD  a deposit token managed by blockchain Technology and guys later in the hour. We’ll sit down exclusively with build them

08:31

It’s all gearing up for  what, what is coming in every single bank, especially in the United States is going to want this. The important part, especially for PNC is like, they’ve got cross border finances more than probably other, other banks in North America at least. So  I could see Coinbase also doing this as like a stable coin play. Like I think there’s like a bunch of other stuff that will come from this partnership outside of just what they’ve announced right now.

08:59

I find it so interesting as well how businesses over time as they grow, they kind of change their model.  remember at first, Coinbase, I don’t know, like 10 years ago, they were fairly offering,  they were first established exchange here in America and probably in the world before Biden’s came in, I think.  And  they were  effectively allowing mom and dad to buy crypto. Well, it was still very,  a little bit hard, but if you knew how to use a phone, if you knew how to navigate a computer,

09:29

and you could go to their website, you could buy Bitcoin with your  bank account linked in.  Now,  today in 2025, if you want to buy Bitcoin without using a mobile device,  you can buy with  an ATM. Now it seems that in the near future, you will be able to do that in a bank. You can just go to a bank teller and be like, hey, I want to buy some Bitcoin.  Almost like if you’re trading from  American dollars to Canadian dollars or  the euros and such.

09:58

Yeah, it’s just going to be another currency. It’s just like, you know, people are going to hold it. I think it’s going to be like stocks at some point, just a part of the investment portfolio. And I think people are going to talk about, you know, you should hold Bitcoin as just like you should hold an ETF of like the S &P 500. I agree. I mean, right now Bitcoin isn’t the S &P 500. So that kind of tells you that in the form of Coinbase, you Coinbase has a pretty large Bitcoin treasury, but also is a seller and provider of Bitcoin.

10:28

Yeah, crypto right now is everyone’s  401k.  Yes,  in a small, small way, everybody holds a little crypto.  Okay, let’s talk  a little bit of a double story. It’s,  well, it’s two parts.  Elon Musk is talking, you know, crypto that he really doesn’t see any of these other currencies is something that he wants to support. Dogecoin is like his one because of the community. And then also, it’s just

10:58

we’re going to talk about how Bitcoin is like a business strategy right now. let’s, let’s listen to Mr. Musk talk about it. Yeah. I I’m really, I’m not going to be promoting  crypto. if, if, you know, at most in a joking way, but I’m, you see me pumping crypto, it’s not me.

11:24

I mean, I do think there’s some merit in Bitcoin and maybe some of the other crypto. I sort of have a soft spot for Dogecoin because I just like dogs and memes.  But  yeah,  I don’t know.  On the X platform,  pretty quickly things get community noted or in the replies people say, hey, this is not real. So I think  we can work to try to have community notes surface faster.

11:53

Um, and also to, if similar videos are popping up, but,  um, the community, you know, it gets appended to  any kind of similar video.  Um, so, but  I think, so I think the context of all that was, um, that you see a lot of  span as like memes and, and, um, scams out there that are like promoting Elon and saying, you know, he’s going to pump it and stuff, but then the only one that he’s ever.

12:21

Truly pumped is dogecoin like he’s mentioned bitcoin. He’s done a few other ones, but it just kind of shows that I think a lot of people Don’t understand the fundamentals of crypto and there’s still a lot of education to go around must is a really smart man  I’m not sure why he’s got like a hesitation towards crypto, but  He obviously loves dogecoin and dogecoin has no like

12:49

Utility, it’s got no merit to what it’s doing. It is just a meme coin at its core. Even more meme-y and shitty than  Solano once. I agree. Funny enough, even the creator of Dogecoin,  is such a  big time Elon supporter  and he’s also like a big time shit poster on Twitter.

13:13

He kind of regrets selling a lot of his ownership on it since he created it. He had like a large amount of holdings  and I think he bought a car. I think that’s the story that it goes. But in some tweets from  a few years ago, I saw him regretting it around the time maybe that Elon went on SNL  and Dogecoin just fucking, you know, the flu. Oh, 100%. Yeah. I just lost a lot of its value.  Yeah. Well, we’ll see what.

13:44

What Musk does, I also think it kind of risks the broader credibility of crypto just because Musk is like that technologist and he’s on the cutting edge. accepted Bitcoin for a little bit. SpaceX continues to have Bitcoin on their holding. Really? Yeah, they have a treasury of Bitcoin at SpaceX. actually didn’t know that. And Tesla still holds Bitcoin too, so it kind of ties into…

14:11

part of the story that you wanted to talk about, is just that buying Bitcoin is a business strategy and it’s a hot one right now. So I think what started it was back in 2020, Tesla was taking in Bitcoin as a payment method for people buying their car. And as of 2025, July 26, they have about 1.24 billion, according to this Google search, which I knew it wasn’t a billions, but I didn’t know the exact amount. So it’s about 11,509 Bitcoin. So

14:42

That’s insane amount of money as just reservations.  actually didn’t know that SpaceX was holding that. yeah, think this  is also the other one that really pioneered the strategy was MicroStrategy. They were they were movers and all of this and  a ton of mid-sized firms that really followed suit. So Tesla and MicroStrategy were really the pioneers. Yeah. So

15:09

MicroStrategy, I think, is the one that kind of signaled to everyone, hey, know, it’s actually a valid business model, if that makes sense, because  MicroStrategy was  irrelevant until they started doing Bitcoin reserves as far as profitability, we’re even in the eyes of the markets. I think they’ve since rebranded to just Strategy or something.  But I’m not sure. And then I think after that, was GameStop, where they were all of a sudden just putting their money into Bitcoin.

15:36

which who has even heard of GameStop aside from selling games?  They’ve tried a commodity of different business models. So I’ve made that joke a while ago saying, yeah, I feel like GameStop would just buy  by business. This is from Wall Street Journal. The hottest business strategy this summer is buying crypto.  Small companies are raising billions of dollars to buy Bitcoin and other more obscure cryptocurrencies. What could possibly go wrong? I think this is  hinting to a bubble, if you ask me, because

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If for whatever reason these businesses that put in a lot of capital into crypto and all of a sudden they decide to pull the plug or to liquidate that could tank the markets. I’m calling it right now, maybe in the next two or a few years from now. If Bitcoin goes down, if all these cryptocurrencies go down, I highly believe a good influencing factor for that would be all these companies selling or liquidating their holdings. But

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This is about a 10 minute read. So the only thing I want to highlight is that some companies named here in this article,  you might be paywalled by the time you look at this article, this link on the description,  but Peter Thiel, who is kind of a big name in Silicon Valley, note venture capitalist, Peter Thiel’s founder fund, Mike Novogratz, Galaxy Digital and other investors backed a move by a company called Bitmine Immersion Technologies to raise 250 million  to buy ether.

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the company worth 26 million on June 27th, the Friday before its announcement. It’s now worth over 2 billion. After a surge of more than 800%, Thiel, the tech billionaire known for starting PayPal and Palantir holds a 9.1 % stake in the company according to recent finding. He declined a comment. I feel like if Peter Thiel does anything in Silicon Valley, him and any other big person like Elon Musk or against the PayPal mafia,

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A lot of the times,  smaller companies follow suit because they think these people are just geniuses when it comes to  business. So they almost  try to repeat or replicate their moves. What I want to talk about is these companies  that Peter Theo backed and holds a small percentage stake of almost 10%. He  is  capitalizing  in  these companies worth just by buying Bitcoin and crypto.

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So if your  company is worth  very little, there’s a good move to  make it worth something is just by buying and holding crypto.  The hedge for it too is it could give you a financial stability because a lot of times  companies have cash on hand. They’ll buy US treasuries and other types of bonds, treasury bonds and other bonds. It’s like corporate investment strategy. I could kind of see this even as like a new gold standard. know, like a lot of these companies.

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need to have some sort of reserve if if crypto is becoming the new thing,  it could be a hedge against inflation, especially if you  operate in multiple markets, you’re holding cash and multiple like fiat currencies like  the dollar is getting weaker this year. Like there’s so many like problems. United States government is going to continue printing money even though they, you know, had a hot minute there saying that there’s a

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there already measured, you know, we’re gonna cut spending. It could go either way. Like there’s definitely looking dot com style bust  here. Um, on the flip side,  could just be a gold standard kind of coming out because there is nothing backing up the dollar and there’s nothing backing up many of these, businesses values, like even Tesla, like their whole value is based upon being able to do self-driving. So if they, if they can, you know, hold onto the crypto and it keeps like increasing, also gives them a way to.

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say, hey, we’re making more money than, you know, anything just here. Like, especially a Greek GameStop that has no inherent value right now. Yeah, I mean, game reselling is just not very profitable anymore.  I feel like most people buy games on Steam or virtually.  So for a GameStop, it’s just not a relevant business model anymore,  which I’m not surprised why they’re going to Bitcoin. But yeah, if you actually have access to this article,  we’ll leave the link to it here on the description. And the other…

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story that I wanted to talk about. This one we have Michael Saylor from Strategy yet again. This is from the Wall Street Journal. Businesses are binging on crypto, dialing up markets risks.  So this is kind of what I mentioned last time where you know it is going to create potential risk for everyone who holds and buys Bitcoin or crypto.  About 60 companies with no prior ties to the crypto market have embraced the so-called Bitcoin’s treasury strategy popularized by  Michael Saylor. Again Michael Saylor kind of started this

20:21

whole trend when they realized that damn this company micro strategy that was kind of dying just by buying and holding bitcoin and just  bitcoin appreciating over time not only makes the company be worth more but also they can lend it out they can get a loan against it and then just make money off of that and without taxes so that’s just an assumption that i have everyone again is following suit for businesses you know article here actually goes more into actual companies a number of companies who are

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really embracing this, which they were 60 as a whole, but Trump Media and Technology Group or DJT for the ticker. That’s one company that’s doing that. Solar Bank, a Canadian renewable energy company is putting in more money on Bitcoin. K-Wave Media, nothing relevant with crypto or tech is just a K-pop media company. This article includes a photo of the Bitcoin 2025 conference that took place in Vegas where Eric

21:20

and Dallas Rom Jr. were talking about Bitcoin. There’s more companies that are not listed here. That kind of gives you an idea. Like companies that have no relevancy to crypto or even tech, they’re all of a sudden jumping into that Bitcoin treasury trend. Trending. It’s big business and I think we’ll keep seeing more of it happen. But it also just shows that there’s a need for

21:47

infrastructure there’s a need for all of this and this ties to the next story that bitgo which  they do a things i guess the best way to explain them is  they are the plumbing behind crypto transaction and custody so  they have custody they have secure storage of crypto they have hot wallets they have cold wallets and then i believe they do like what they call this qualified

22:10

custodian.  The company is a regulated custodian holding it for like institutional clients like hedge funds and  exchanges and banks.  They have multi signature wallets.  I don’t know if they were the first to do it, but they are there. And they have huge trading and settlement infrastructure.  They also provide API’s and back end  services for exchange wallets and they’re they’re who power the  crypto.

22:37

ATMs, they’re a prime broker. do clients risk. They have staking like everything along the way is really using BitGo in some capacity. Um, so they are going, uh, public and that public offering is still a little unclear what the price point will be and what’s happening, but they’ve confidentially filed for that IPO. They surpassed hundred billion in custodial assets and then

23:06

they are really pushing just more and more for them to to go and hit the market. I think outside of like regular crypto investing, the new hot wave is going to be investing in these these companies.  I didn’t know BitGo was the company that was behind all those Bitcoin ATMs.  I know better. They’re just the infrastructure. I don’t know who like actually owns them, but they’re the API that allows a lot of them to operate. Yeah, that makes sense. I was going to say, I think

23:35

not just including myself, but anyone who knows better about getting access to Bitcoin.  I feel like ATMs usually cover high fees because you’ve got to pay for the service, the equipment, the maintenance,  you name it. So their markups are probably going to be higher. Usually something that ATMs do that central exchanges do like Coinbase, Kraken, Binance, you name it,  is they usually  have  like a slide.  So

24:03

If Bitcoin is worth 118 in some places,  like you go to Tradingview, you go to social market, it’ll be 118. But if you go to Coinbase or even some of these ATMs, they’ll actually, if you’re trying to buy Bitcoin, they will value it like 2000 more. So it’s going to be marked up. So you’re paying more for Bitcoin, more USD for Bitcoin in this case. So they got to make their money. I think it’s just a fun experience to buy Bitcoin through an ATM and say, oh, I did it.

24:31

But long term, if you’re trying to buy Bitcoin, I would probably advise going to  a central exchange because there’s going to be less fees.  Or even if you have like MoonPay on a self custody wallet like Metamask or even Phantom wallet, whether you can buy Bitcoin through MoonPay. So not financial advice, but I would just say be careful, do your own research as far as buying Bitcoin just so you  get more Bitcoin out of your buck. Oh, 100%.

25:00

My last thought on this  is that it’s, it’s gearing up wall street. If this is another successful  IPO circle, this it’s going to give everybody the credibility to say, Hey, I’m going to be able to go and IPO on the market, raise funds and wall street’s going to eat it up. So watching this,  it’s going be important. think it’s going to blow up on,  on, uh,

25:25

IPO days just like Circle did I think Circle hit 400 % plus in the first like day or two of trading  I could see this hitting much much higher because it’s infrastructure and depending on what the price per stock and all those like earned ratios look like it could be a really good stock and then because they they essentially just are the back end for every single exchange and wallet out there and as more Bitcoin reserves happen I guarantee they’re gonna have to go to places like BitGo to

25:54

have those institutional storage  spots. Yeah, totally. That sounds really interesting. think that people  who were so skeptical of Bitcoin and crypto  just a few years ago are all of a sudden embracing it and even  reserving it and buying it to increase their company’s value, which I think is amazing. So  I think that’s it on that one. We’ve got one more topic about NFTs. You want to take the lead on that one?

26:24

Yeah, totally. Just how the last thing I said was some people who were skeptical of Bitcoin a few years now are fully embracing it. I feel like something that was considered boogie man over the years was NFTs. Well, now all of a sudden they’re trending. So while we were on Twitter, I was kind of just browsing and there’s this guy by the name of or the handle Nathan Head photo or Nathan Head period Solana. I don’t know if Solana has its own virtual machine or EVM or

26:53

domain name service, I mean, like you can buy handles under the Solana network. Yeah, like the Heath one. That would be cool to watch. Or if anyone who has any thoughts, leave us in the comments. But anyways, this guy was kind of just looking and hyping up the NFT markets over the last week. So just six hours ago, this NFT project called ROG,  a lot of people were making… Fuck, what is it like?

27:21

0.6 ETH, it’s right around $1,500, $1,600. Just moving across the network over the last few hours of recording this video. And then Moonbird sale, I’ve never even heard of this NFT project, but again, within like 30 minutes in this timeframe here, thousands of dollars was being transacted between people that were buying and selling and you name it. These NFTs are probably gonna be marked up now because

27:50

Ethereum is very appetizing. Wreck guys,  again, we haven’t heard about this NFT project, but we’re looking at  one being 4.4 ETH. So that’s like over $10,000 right there in that one single transaction.  And NFTs  going up again. So this is from Crypto Punks. This is probably one of the most popular NFTs right now, if not the most popular.

28:19

There are only four hoodie punks until one million floor. So there’s four hoodie punks  here that are almost  at a one million dollar valuation. There’s a total from what we’re seeing in the screenshot, but  half of them are almost reaching one million. So if you have a  crypto punk with a gray hoodie, it’s  almost going to be worth one million dollars evaluation, which I don’t think that’s  common. I think this is only possible with crypto punks and if he’s

28:48

Yeah. So the other, the one thing that I want to talk about is how this guy was highlighting how all of these  same hoodie punks  were  all transacted for just about $3 million total.  So the network experienced about $3 million worth of transactions in just a few hours or in the span of an hour  as of the screenshot here. But you know, you can see here.

29:15

some some addresses moving to other addresses it looks like it’s all going to the same address so did one person just buy all of them it’s hard to tell from this screenshot but i know one person bought a shit ton of crypto punks in this week which  i i will leave we’ll leave that tweet here in the description below description below i mean  but if we go to open c

29:42

And this is their homepage with their very  newly renovated website, which is very amazing. Pudgy penguins,  which is probably the most trending  NFT project right now. Crypto punks are just more like a treasury at this point, I would say, but people are actively  using and transacting pudgy penguins. If we look at the activity board here  in as a recording of this video, just within the last day, we’ve seen, you know, pudgy penguins being

30:12

transacted, you know, I don’t think I’ve seen this kind of volume since 2021.  know even even like in the last few years where NFTs were considered dead, there was still some activity, but not at this capacity, not at this  volume level. So yeah, I mean, NFTs are slightly coming back.  A major portion of that or what I believe seems to be a good signal of that is Pudgy Penguins because

30:40

We saw companies like Coinbase, MoonPay, OpenSea,  Gemini, Binance, you name it. These big crypto based companies, all of them had their own Pudgy Penguin that was wearing gear and the  hat, the  shirt of that brand, including Metamask and Phantom Wallet, now that I remember. these big companies were doing a lot of PR for them. And now we’re seeing everyone buying Pudgy Penguins.

31:10

Even in the last 40 seconds right now, 16 Ethereum or about $60,000 was just purchased. So as a recording in real time, in just a minute ago, a PudgePing was transacted right now. Now PudgePing wins, have their own meme coin, which I think it was a smart move because for a while, the MNFTs weren’t as appetizing as they once were, but now it seems like we’re getting back to 2021 levels. But they did come up with their own meme coin.

31:38

And you know, again, it’s almost five cents, which is amazing. I’m probably going to buy some more Pingu if I think about it. I’ve been holding Doodle meme coin for a long time now, ever since it came out.  And it has  for a while  been  almost at two cents. I think it’s the lowest. Less than zero zero two was the value. And now it’s like double that. I think the highest, the original all time high was about almost a cent.

32:08

On Doodle, I’m not seeing a lot of Doodle activities, so I think that’s interesting. In fact, people are selling, if we look at this order book, many sellers and buyers. I think that’s pretty much some of the things I want to highlight about NFTs.  People are just actively buying. One thing you can look at is if you go to OpenSea, which I think is a very neat  thing they’ve done, you look at top, you can see some of the most  active or rather some of the most popular and expensive NFTs.

32:36

collections you can see them here in top in trending. You can see what’s actively being transacted what people are buying right now in high volumes. You can always select the time. So I highly recommend it if you’re an NFT trader. I know there were so many back in the day, but if you’re an NFT trader, this is something you may want to look into. Otherwise, know, to each their own, but I wouldn’t want to miss what’s happening with NFTs right now. But did you have any other things you wanted to share Leon? No, just.

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