Episode 24 – AI, Internationalization & The Future of Business Growth

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hello my name is Leon i’m Pablo and today we’re on the boost doing the boost

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we’re doing the boost we’re doing the boost at Geekdom again little bit of a

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time since we’ve actually sat down and did a one-on-one it’s been a while yeah

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and the big conversation really for us today is AI internationalization

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good job good job yeah that was a four or five syllable word it’s hard uh but

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they kind of play hand in hand you know Super Bowl was Yeah yesterday it was

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today is a holiday should be a holiday go Eagles yes they they won just

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destroyed the Chiefs just to be clear I’m a Ravens and a Washington Commanders

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fan just because I was raised on the East Coast but you know I got gota got

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to root for the for the I I personally was just like okay too many too many

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Chiefs yes too many Chiefs going on they they’ve won too many times i was there

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for the commercials i don’t really do the sports ball did you like the

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commercials this year no they weren’t as good the one that I was focused on

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because of the convo that we’re having was the Open AI chat GPT ad which

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for an $8 million ad or $7 million whatever they impressive no it it wasn’t

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considering it was like it’s the little dot the through line of the dot and it’s

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like from Indians and caveman all the way till the AI i just didn’t think it

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really showed people what the product does most people don’t know what it does

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isn’t that catchg though i mean it feels like chat GBT doesn’t quite explain

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itself all that well and people have lot and by the way this is the whole reason

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we’re having this conversation we did our workshop on the very thing it

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there’s not really like a guide right no there’s a whole industry popping up

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called uh chat chat prompting or prompt engineers right there is every single

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product adding AI onto it and a lot of people have a flavor of it that I I

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think is kind of the cheat cheat cheating way is they just add on you

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know a chat interface and say with it y it’s it’s bolted on services it’s I mean

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look I I I don’t want to say anything offensive because obviously there’s lots

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of geekdom you know and and and in San Antonio companies that are focused on AI

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but when done right it it it’s it’s good though right but the thing is when

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people call them prompt engineers you’re just really good at asking specific

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questions that a computer can understand right yeah it’s a fancy title for you’re

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really good at googling you’re really good at talking to the AI that was a

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skill before that was just embedded in the workforce but also there’s another

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piece though it’s like also like getting the threading right of the prompting

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like for example what I mean by threading is okay you ask it to do one

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thing and then you do ask it to do another and then another and then

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another and the thing is is most people don’t recognize or realize that the AI

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gets lost right they just keep asking and keep asking and then they don’t

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realize that you know and actually I learned this very recently from a from a

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Dirk Durk Amundorf i sat down with him he said “Most people don’t realize that

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AI has a capacity issue it will not just simply take what you say to it and

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remember it all.” And I started recognizing this when I was uploading

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documents for review for producing uh you know material for a client and I was

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just trying to organize my thoughts get everything kind of squared up and then I

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kept referencing previous documents that we included or that I had included for

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continuing the conversation and it kept saying oh due to the reset due to the

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you know the the and I was like what reset what are you talking about what

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reset so the AI has to reset between prompts in order to track enough

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information and then after a while if you give it too much to look through it

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gets lost it’s just like a human and in the end it it’s like if you give a human

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five documents might remember two of them the AI is is good in in a lot of

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ways but the the strawberry example is my my

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favorite thing is if you asked it how many Rs there were it was like two or

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three or one it was never the right amount of ours which was three three

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right it it would always be wrong because it just it struggles at these

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basic things sometimes so that’s why a human intervention is always needed yeah

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oh absolutely but the thing is is that most uh business owners when they’re

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using AI they they come to the conclusion that I need it

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the questions we always get which is which one how do I need it right how do

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I get it to replace things that I do or people that I work with which is common

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uh but the thing is is you know it’s not just like a one clear-cut answer for

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anybody right i mean some people use AI for very simplistic things which I think

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are the easier applications yeah but when you’re talking about really like

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complicated like stepbystep chaining events that’s where most people like

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lose its you know it it’s true capabilities because they’re not far

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enough down the production or development you know life cycle to

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understand how to like leverage that and it it didn’t get good at handling that

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until the recent one which is like the 4-0 model that chat GPT has i think

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Claude has a really good model that can do like chaining and and all of that the

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other part of it too is the thought reasoning around it is

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it struggles it doesn’t always know what it wants to think and how it needs to

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think so the prompt has to tell it what is it thinking like who is it thinking

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like right all those those systems and I think a lot of people don’t realize it

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it’s like talking to a person mhm with way more instruction the high schooler

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with lots of information is is kind of the the it’s kind of like my basic

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explanation you know the high schooler has lots of knowledge but does not know

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what to do with it right so you have to kind of guide it at the same time

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provide that human intervention which requires the rails that it needs to

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travel right yeah but the thing is is a lot of people they don’t recognize the

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fact that they need to provide those guard rails because if they don’t and

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they sort of just seed authority and they just start asking it random stuff

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it’s going to give you random responses and if you don’t review it and you put

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that stuff out man it can be embarrassing in some cases for some

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businesses even fatal so I we we saw the example of the lawyer Yeah uh site a

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fake case didn’t realize it didn’t know it mhm uh we saw Air Canada give a

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refund or money back and you know it wasn’t in the the Yeah the refund policy

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wasn’t there right there is like a new lingo called AI agents that are

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specifically Yes really good at chaining together correct series of of actions

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still not perfect um you know in our presentation we talked about CLA mhm

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they’re using it for something relatively low stakes but they’re also

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using it as a process to say hey what’s your problem right here here’s the help

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you need with a little bit more than just a chat bot that kind of gives you a

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dumb answer yeah i mean there’s other applications that I’ve seen

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that I’d say kind of straddles the line of a little bit of

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uh danger that is unforeseen like I’ll give you an example like um I’m working

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with a platform right now that’s using AI chat for just resource like resource

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like conversations like if you start asking it questions about how to do

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certain things or hey I can’t get into my account or certain things like that

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it’s really good at those very like black and white answers but then there

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are those things where the answers don’t exist until someone goes in and

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researches those answers like I’ll give you an example i’ll say something like

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“Hey I want to merge two accounts i’ve got an account over here and an account

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over there and I want to now get rid of one account but I want to move all my

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other stuff over.” And the answers that were provided were very

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matter-of-act to the point where like you’re giving at that point poor

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customer service yeah right so you’re taking a client that is potentially you

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know not I won’t name the company but you know you’re taking a client that’s

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now paying for one or more accounts you’re starting to find a way to like

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okay I want to facilitate my engagement with you Mr or Mrs company and I need

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you to help me transition right and yes the the the chatbot will give

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you the answers again black and white but when the frustration level starts

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going up the chatbot will not recognize that right a human is required to

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determine okay the intention on this conversation is now getting a little off

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the rails let me escalate this and it doesn’t get escalated right and then by

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the time you are escalated you’re you’re upset and you’ve been dealing with a

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chatbot like how can you get mad that you’re

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dealing with but our expectations right now are immediiacy right so in for the

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goal of immediate customer response we’re putting in these AI bots and it’s

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almost like causing an opposite effect of what you’re hoping for yeah right

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you’re you’re Yes you’re lessening the load on your team to deal with those

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things but you’re opening yourself up to other things right i mean this that’s

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just one example uh where it can be you know a bit dangerous for a company if if

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if you’re not like handling with care yeah i’m sure it’s going to turn into a

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cultural thing where you’re just like I don’t want to talk to the AI I want to

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talk to the human and you know we’ve seen all the movies where support and

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and everything to government is AI run where you’re just like human looking for

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the trigger words it’s just the same thing that we do on a phone tree where

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we’re saying talk to human talk to support rep like find me a person help

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you know just I hack that stuff like right away like I’m like talk to an

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agent I don’t even like go through the phone tree if I can help it you can do

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that on a lot of those those AI chat tools and you know some really smart

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people managed to break it and kind of get you to give you know what the

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prompts were and everything in the back end so it it’s going to be an important

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part i actually think you know we’re in San Antonio rackspace was all about

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fanatical support i think we’re going to see resurgences of companies go we’re

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using AI to process data and everything else is human we’re going to see it more

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and more i think people are kind of like rejecting like the coding with uh with

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AI saying like uh we’re not going to do it this way hey we’re going to leverage

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it in in a way that’s not just like a a robots you know coding a robot you know

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again and again it’s a snake eats a its own tail at some point mhm i I think a

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large part of this is and Sam Alman is a proponent of this is we just don’t know

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what’s kind of happening like we don’t know i loved uh there was a Tik Tok

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yesterday of like did we invent AI or did we discover AI and it’s it’s kind of

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like the the discussion of electricity we didn’t we didn’t make electricity we

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just discovered it like did we just discover that we had enough technology

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to make AI sure and I think until we can figure out and get to the next step of

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like oh hey how do we mold this we’re going to have somewhat dumb AI agents

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and bots kind of like pushing us around and uh I saw a video this morning is

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when you ask AI right now there’s a definitive answer and it makes it look

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like an authority authoritative answer sometimes it’s really far off so more

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now it’s about a human going and thinking through that does that sound

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right what are the sources can I do that we’re going to see a lot more of that

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and we used to do it with Google of right 10 results how are we going to

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determine which one’s the most accurate you know we had https we had

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authoritative domains.gov.edu right with AI

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it’s almost a go back and do a Google search afterwards and validate it when

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some of the companies though do bolt it on the parts that I like is they tailor

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it really tightly to what you’re doing so if you’re going to be writing about

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social media Yeah you’re you’re only writing about social media they take a

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little part of it and kind of like make it dumb they put it in there same thing

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I’ve seen you know companies in geekdom where you’re writing grants the grant

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application process pretty you know process driven you got to check the

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boxes with what you’re writing and AI could be dumbed down to do that

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over and over and over again sure and it kind of is a dumbing dumbing of it in in

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a lot of ways it’s it’s more of a niching down of it because right now AI

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is a really broad smart kind of jack of all trades person yeah i mean there’s

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also the other aspect of back to you were talking about agents right now

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we’re talking about consumers interacting with a business’s AI

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but at some point agents will start operating on behalf of consumers so then

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you’re going to have AI just doing the work it’s happening a little bit

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google’s doing it with the phone calls where you can make reservations

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you call the restaurant the restaurant will book you you’ll have it

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it’s a little weird you know I I imagine on the server side answering the phone

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and being like “Huh it’s Google again making a reservation for

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somebody.” I think that there’s going to be a push away from all of that and more

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on the data processing more on the the automations of an employee i think it’s

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going to be way less consumerf facing tools possibly i I

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feel like the it’s kind of like the Salesforce ad did you see that in the

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Super Bowl yeah do you based on that ad did you know what Salesforce did i had

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no idea oh I mean like I know what they do but I’m like Yeah you were trying to

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understand what that was i was like what was that like they they don’t make the

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planes fly they’re they’re like not booking all of that but I think it’s

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going to become a like technology kind of like internet protocol everybody

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knows what it is they type in a domain there’s DNS in the background i think

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that’s what is going to happen with AI more and more and it’s going to become a

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businessto business tool where you know they’re using it at Walmart to order the

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products kind of expect you interface with the employee to say hey you need to

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go check this stuff and chat back i think it might come in the consumer

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space of maybe like fridges or stuff like that but I mean here’s the thing ai

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and all of its iterations are certainly to some degree probably some high degree

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for efficiency but time consumption and time savings is

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the one resource that we do not have infinite amounts of in in any lifetime

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right so how often do we want to sit you know for example waiting in line at a

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bank i mean you hear the terms of like oh people wait in line for years you

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know waiting for services or waiting on the phone or on hold or I have to tell

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you as a consumer I love hey when an agent is available we’ll call you back

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yes you know what that’s amazing i love that that to me is like proactive AI

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customer servicing like okay let’s just go ahead and do that i’ll take the call

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when it comes in you know uh but I think to a larger degree like in order for AI

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to truly be successful it has to become a accepted mass adoption tool right and

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we say we use AI is like this all-encompassing thing but in the end I

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mean I look at it as like okay there are really thousands of different tools that

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fall under a category right they all do different things companies that are

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building solutions are around you know they’re they’re trying to solve a

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problem using more automation U but I think once you have the average

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Joe that does not even look at technology as like a day-to-day activity

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right I mean we are obviously highly technical just because we’re in a space

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every single day but there’s lots of people including many of our clients

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people that we would expect to be highly technical and they are not yet they all

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know that their time is valuable they want to get more done in a shorter

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amount of time and you know I I I think there’s probably going to be a little

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bit of of of well a lot of the B2B side of things obviously that’s going to

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drive a ton because that’s going to really is what’s going to push the

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adoption and then adoption like right now I have

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my my app on my phone you know for chat GBT or Claude or Gemini and you start

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asking for it to do things for I can’t tell you the last time I’ve actually

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gone in to my phone to do a search on Google like for anything

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i just don’t it’s both an indictment of how bad Google is today and then the

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fact that these tools do give you an answer that I appreciate that there’s no

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ads i mean oddly enough and at some point there’s going to be ads right in

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order to get the answer look at this ad i mean some way it’s coming it’s got to

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be monetized somehow they’re going to have to unless they sell the data or

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process the data but I think where a lot of these tools are going to win or lose

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is can they monetize it yeah and then can they build the tools for the

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creators for the businesses that are pumping the data in right to understand

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how their data is being displayed i think they’re right now Google makes up

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like 20% of the internet everybody visit visits it in a given day probably once

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um chat GBT is about 2.1% so huge growth there i think that Super

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Bowl ads the first step to bringing that mass adoption right again the ad not the

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best i think it was more Apple aspirational than it was

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actually hey this is what we’re going to you know show you how to do it i think

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Google’s ad on their Gemini was a little bit more in line

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i don’t think it appealed to just everybody it was a little bit like

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politically leaning one way and that that just you know it it creates a lot

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of riffs of like oh no I don’t want to work use Google’s because of these

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unclear bias but as soon as there’s a tool out there

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that everyone’s like you know I think Apple’s doing it with Siri and their

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Apple intelligence as soon as it’s just built into your phone it’s like you’re

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using it a lot of people use it every single day they don’t realize it

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scheduling a calendar there’s there’s a lot of like AI tools in that now so many

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yeah there the if you interact with email marketing anyway there’s so many

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ways to personalize it it’s it’s layering in AI there’s just a lot of

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ways that they’re doing it even on the banking side I know that Stripe and you

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know all of these other companies are using AI to look

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at what’s fraud what’s not and then even on the credit card like for example if

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you leave a tip at a bar Capital One’s using AI to say hey what’s more than 20%

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that that’s just machine learning to say you know hey it’s more than 20% of what

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you’re doing but they’re using AI chatbot to come and tell you hey was

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this fraud was this accurate right right so I think it’s going to come slowly it

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It’s like Facebook’s doing it i think Facebook’s doing it in the wrong way

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they’re like you know you can chat with an AI Kardashian bot versus some of the

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other ways the one thing I do like is their AI summaries of comments yes i

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love to go read that because I’m like “Okay what are all the angles?” And then

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I can go scroll and look for the different comments to say “Are people

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mad people not.” I think that’s a really cool way of using it i also think

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Facebook’s largely using AI in their ad department to do way better targeting

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yeah and I think that’s where a lot of people again AI is going

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to be a business tool more than anything how do you target people when you go to

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HB here oh hey you always make a route every single time i guarantee you some

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point they’re going to be tracking you with the cameras and say “I know that

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he’s doing that route through the store let’s display a better you know uh like

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coupon setup or sale deals you know all of that.” I think that’s where it comes

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from and and I think most people don’t want to hear that mhm i think most

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people want a tool that can you know like the like the

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example is if you have live chat GPT right here you could be doing an

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interview and have it fact check have it you know give you input is it all

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accurate no but it it helps you look smarter process things especially just

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as a human it’s like and you can learn on the fly right you can learn more on

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the fly well um let’s talk about the workshop that we did last week uh here

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at Geekdom yes it was a great turnout I think like 20 to 30 people so for a

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Wednesday at lunchtime was was really great great yeah absolutely um I think

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the direction we took was a little bit more beginner AI yeah how to how to

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implement it what tools to use we talked a little bit more about automation too

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crm that’s right hubspot marketing spec specifically tailored to how do you

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integrate AI to your business mhm um I think a lot of people are

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solarpreneurs um maybe they’re building their team just

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now but a lot of their questions were more advanced how to feed it the right

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data how to string along how to learn to use it right which I feel like right now

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it feels like that is the level most businesses are in unless AI is their

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business which is still a very small percentage of the businesses out there

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yeah today and and a lot of startups are not AI startups they are startups with

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AI bolted on they’re using a chat GPT a claude um maybe deepseek an API of some

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sort and pulling from that to to to do all their their AI integration correct

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so they’re not really the backbone of the AI they’re just trying to figure out

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what’s the best way to implement it yeah you know a business owner that owns a

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car repair shop they’re like “How do I get phone calls to be sorted how do I

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email customers better how do I like schedule better?” They’re using it for

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those reasons a startup that’s doing it is thinking about h how do I give those

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tools to that auto shop and doing it in a way

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that one person can handle it versus the owner going and hiring another person to

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handle just that and then all of a sudden your team grows there is a little

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bit of efficiency point but it’s also gives that owner the ability to jump in

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and do something that they probably wouldn’t have been able to do before

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sure absolutely i mean I kind of see like well I mentioned earlier like just

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from my perspective you know using AI for more efficiency saving time but

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there’s also you know I mean AI shoppers where you can say hey I want to save

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money as a household you know I want to find deals on particular things and I

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don’t want to look for them all where can I find them how do I order them i I

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was doing that the other day and I actually talked to somebody about this

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and this is where I got the idea from was she was shopping for couches on on

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Amazon yeah and just went and asked chat GPT here are the measurements I need

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here’s kind of the room layout what couch fits best and then gave her a list

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of them you could have done that on Amazon it

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would have been a you know one by one get the measurements check you know the

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measurements are always in different spots on Amazon but chat GPT just told

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you the measurements of each i validated all of them and then interesting thing

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they all had UTMs saying chat GPT which I thought was pretty interesting that is

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really cool actually that that’s that’s funny because tracking for chat GPT and

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how do you do advertising for tracking and attracting you know bots yeah the

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interesting part on the advertising front

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is the fact that an AI is the definitive answer how do you

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put an ad in that right so I think they’re gonna have to sort through that

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google hasn’t figured it out no and they have the best way to figure it out they

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have a inventory of it facebook hasn’t figured it out they have the best

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inventory mhm but during that that uh workshop one of the conversations after

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was with an marketer of like hey everyone’s asking me about search engine

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optimization but they’re calling it you know AI optimization like have you dealt

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with any of that right and I was like yes and no like right now all we know

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it’s it’s pulling from Google searches very similarly um you know the big part

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was answer a question like you know if you have a question write a blog about

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it answer it right away and then add the SEO fluff for you you’ll probably rank

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really high on chat GPT for it and then Google we don’t have as much data and

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tools to say this is what affects it and I’m sure some people are starting to

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hack their way into like AI optimization but everyone’s asking how do I show up

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on AI how do I integrate it in there and then what do I do once it’s integrated

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like what’s the next step how how advanced can I get with this does uh

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Google Analytics and Search Console actually report on any of the you know

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major AI platforms like because I know I mean I know looking at data I use you

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know Chad GPT for example to crawl particular websites that I am tracking

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data for yeah i don’t see them registered you know they come in they

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might come in as as maybe unassigned you know they don’t have now analytics

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picking up on that UTM now I’ve seen that in there but search

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console it’s just Google organic search google needs to build a tool for Gemini

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to show how many times you showed up in Gemini sure like I think the best thing

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that OpenAI could do is give tools to the publishers and the creators out

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there yeah that are optimizing and building that let a little ecosystem

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foster and I guarantee you everyone’s going to care about it because sure

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they’re going to be like “Hey how do I show up in chat GPT how do I do that how

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do I you know show up on Gemini number one?” Yeah it’s a fuzzy answer right now

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that’s very true uh and obviously I think we’re going to probably be talking

27:29

a lot more about this stuff uh you know I think in general there is no one

27:34

answer and obviously this is going to be very fluid as far as how AI you know

27:39

kind of integrates into just daily life it hit the market three years ago two

27:45

years ago mhm you know it AI was was had through voice for a little bit

27:53

that was dumb AI it was okay this is the closest that we’re getting to hey this

27:58

is actually pretty useful like let me ask it to write something for me let me

28:03

ask it to validate data i’ve been using it a lot to take all the social media

28:08

post and say hey what’s the best time to post what’s the audience off of this

28:13

data like can you mesh all this together use it a lot in data entry can you

28:17

separate the first name last name email and then hey by the way can you set that

28:22

up so that every email is first name last name period at whatever company

28:26

right and there’s a lot of a lot of that i I’m kind of against the creative part

28:33

of it i don’t like that it writes i don’t like that it creates images i

28:37

think it’s really cool but opens up the door for a lot of trouble yeah and then

28:41

it’s also just what happening on Google you know you go to chat GPT if you’re

28:46

just writing everything with AI sooner or later the AI is training off the AI

28:50

it’s a snake eating its own tail and what’s the quality so true i I think

28:55

there’s a lot to wrangle with and how do you integrate into your business is a

28:59

big one but also like the ethical and the moral dilemmas of like you know if

29:04

if I integrate AI I don’t need to hire more people you know normally that would

29:08

have been the case you know you went from a 10 person company to 15 you might

29:13

go from a 10 to 12 and have still do the 15 people

29:17

work like do you distribute that money to everybody how do you kind of handle

29:20

that maybe it’s profit shares i’ve seen some companies talk about it even like

29:24

Buffer where they’re just like “Hey we’re just going to profit share versus

29:29

you know just increasing salaries and doing all this that’s profit and if we

29:32

can maximize with less people everybody wins.” Sure um I know we said we were

29:38

going to talk about internationalization uh we might want to

29:41

touch base on that a little bit uh otherwise false advertising so just to

29:47

change topics really quickly uh on internationalization so right now

29:51

because of the political climate here in San Antonio but I think in Texas and I

29:56

would venture to say probably any bordering country uh to Mexico uh and

30:02

maybe even Canada uh there is more activity of companies that are starting

30:09

to move their operations nearshoring in the opposite direction into the US right

30:15

so we’ve had some conversations now through uh you know my travel to Mexico

30:20

City uh and some of the conversations that I started you know with companies

30:25

that are looking to start operations in the US i think there’s more of this

30:30

political pressure now to have physical space here in the country to start

30:36

trying to avoid some of these tariffs all these talk of tariffs you know it’s

30:40

it’s scary it will close you know certain operations down completely in

30:44

the country uh if you know if we’re not placing those orders because the

30:48

expenses go up uh so because of that you know the the shift and the push is to

30:54

move operations into Texas here in San Antonio in particular i mean I’ i’ve had

30:59

conversations just in the past few months with my five or six different

31:02

companies that are interested in selling in the US um they’re either already here

31:08

or they’re planning on being here very soon

31:12

um so you know I feel like kind of back to this AI thing right

31:19

part of it is also like okay how do we do business internationally where maybe

31:24

we don’t know the language of the country in which they’re coming from or

31:27

vice versa they’re coming here and don’t necessarily know how to do business in

31:30

the US so but you have to deliver services that works pro probably not

31:36

just in the US but maybe in the country that they’re from you know because

31:40

they’re buying services to sell in this market but the one thing that I’ve

31:43

learned and this is not to say that look Latin America has a lot of u you know

31:50

I’d say advantages uh you know costwise uh you know skills-wise in some in some

31:56

cases to using resources across you know the world from from other parts of the

32:01

world right that could be either cheaper but significantly more difficult to work

32:04

with yeah um but the thing that they’re looking to accomplish is they’re you

32:11

know they’re looking to engage with a market that’s the largest economy in the

32:15

world which is ours right many times they don’t really know

32:19

how to sell here right so when they come and and start asking questions about how

32:24

to engage with them an American audience for sales purposes for B2B purposes

32:30

that’s really opening up a huge opportunity for companies here to not

32:35

just educate but to facilitate and help these companies implement quickly that’s

32:40

another reason why AI is helpful why because you might be doing business with

32:44

somebody that maybe doesn’t have the best English no but yet they’ve got the

32:48

resources to start services here how do you become a conduit for that

32:54

conversation i’m having these conversations completely in Spanish

32:59

and I I told this story in the workshop i used Fathom right i used Fathom for my

33:04

for my meeting notes yeah it’s Fathom video fathom video i used it for you

33:10

know my conversation it was about an hour long and then when it gave me my my

33:14

summary my summary was in English it translated summarized and gave me all of

33:20

the follow-ups that that were needed in English and I was like man this is

33:25

really cool you know because now it’s giving me the ability to participate in

33:30

a meeting let’s just say I didn’t speak Spanish and I was speaking solely

33:33

English and other people were speaking Spanish the language could be jumped

33:37

back and forth in that meeting as long as I had somebody that could you know

33:40

get me over the hump on some things uh and the summary and everything that

33:46

I’m getting the information like you know uh feedback that I’m getting from

33:50

that meeting now I can actually do business pretty consistently without the

33:55

need to have to speak the language you know I mean and then take the notes and

33:59

give it to a team member that’s English speaking it makes it so much faster

34:03

exactly there’s a Geekdom startup here that’s doing it the opposite way they’re

34:08

taking uh Neo banks here in the United States

34:12

and trying to take it into Latin America they’re they’re doing the same thing

34:16

going and you know you’ve talked to them of trying to figure out you know how to

34:20

take that stuff in there and using AI to look at regulations and how do they

34:24

translate best for that what are the kind of nuances with culture in in each

34:29

country yeah what are the regulatory agencies so they’re they’re taking the

34:34

same tact and you know going another direction but there is a lot of

34:39

conversation about how to tap into the Latin American market right on both ways

34:44

where whether it’s nearshoring and they’re coming out and then those

34:48

nearshoring conversations that you’ve had and those those talks that you’ve

34:51

done have gone the other way where a lot of those Mexican companies are like yeah

34:56

you guys are coming but it is the biggest market you know and how do you

35:00

how do they enter They they never know right they they don’t know the nuances

35:05

that are American sales and you know haggling for different things and

35:11

you know how to deal with that how to deal with the culture differences

35:14

between Texas and California or even an Illinois or Florida it’s like the small

35:19

nuances that they they just don’t know i think that transcription part is is the

35:24

coolest though because you really can get off off the meeting and especially

35:30

if if Spanish isn’t the easiest to write in and take notes and then re-ransate it

35:34

to English you just have it in English and then I’m sure you could just ask it

35:38

to take it to Spanish and send them a note from that too absolutely you can

35:42

have them send out full emails if you want if you needed it i mean the the the

35:46

beauty of it that I see is that it’s not just facilitating for people that don’t

35:50

have the skills if you have the skills it’s just supercharging your

35:54

capabilities right um you know like for me like I speak Spanish I speak it

35:59

fluently there’s some words that I may not understand there’s technical terms

36:02

for particular industries that are brand new i mean I’m learning those things on

36:05

the fly but AI makes it that much easier because I can get all of that detail i

36:10

can download all of that information and I can use it as just additional data

36:15

points for that conversation so again back to that thing of of of seeming more

36:20

intelligent I guess yeah or at least more more educated in what you’re

36:23

talking about um but you know I I think in general I would just say that look if

36:29

American companies are trying to grow you have to grow beyond your borders

36:33

yeah right the the market is huge and people want to attract you know uh

36:38

customers from the US and they don’t really know how to do it you know so I

36:43

think it’s opening up a whole slew of of buyer opportunities that now companies

36:48

that are here geekd them you know that that want to do more business beyond

36:52

just Texas you know they want to do business in other states do business in

36:56

other countries i mean that’s a complete possibility especially if you speak

36:59

Spanish particularly sure especially in in Texas and San Antonio right i think

37:04

it’s easier to go across the border south than it is sometimes to even head

37:10

further and deeper into the American market i mean it’s crazy that Mexico

37:14

City is 2 hours on on you know on a plane monterey is an hour uh you know uh

37:20

obviously we know the border is so close but we don’t really appreciate what that

37:24

means because no one really oh yeah let’s go to Mexico on vacation man

37:28

there’s so much there’s so much more available you know business-wise uh in

37:34

Latin America and and look Mexico is one of the largest you know one of our

37:39

largest or probably our largest trade partner um you know Brazil is huge but

37:45

Brazil’s further away but Mexico’s right there right so there’s a lot of

37:49

opportunity and because the uh population is so highly concentrated in

37:54

in and around Mexico City which like I think I’ve mentioned this in the past

37:58

like 70% of the total population is in one city like 20 30 million people 20 20

38:03

million yeah i mean and not to say that there aren’t other markets but you know

38:08

within Mexico the point here is that internationalization and the opportunity

38:13

to do so especially right now is a big opportunity for even small businesses

38:18

right i mean to do the outreach to find new customers that aren’t necessarily in

38:24

the US is not it’s just not a foreign concept anymore now it’s I think

38:28

something that even small businesses particularly where we’re situated if a

38:32

company wants to grow I mean the easy answer is start doing business in

38:36

Spanish most people say “Oh no we can’t we don’t have the ability to speak

38:39

Spanish in the company or we don’t have the ability to support that type of

38:43

customer.” I’m like “Okay well that type of customer is coming here.” Yeah you

38:48

know they’re they’re actively moving here some AI some chat GPT you don’t

38:53

have to service them fully you might have one person that’s in support that

38:57

knows how to talk correct have them go through it have them AI the notes and

39:01

you know send it over i think it’s an easier and easier answer to your point

39:05

agreed and and the truth is is like look if you don’t have someone that speaks

39:08

Spanish in San Antonio I mean you can throw a stone and probably hit four

39:13

people that that speak Spanish so I’m sure somebody on the team knows how to

39:17

speak Spanish they just didn’t tell you right on the first go or you can find

39:21

someone that can do it or can facilitate or whatever the case may be u so you

39:26

know I just feel like there’s there’s a lot of cross you know pollination I

39:31

think between AI and the move for internationalization and look to be

39:36

bluntly honest AI is being adopted in Latin America faster than it’s being

39:39

adopted here uh and I that could just simply be that it’s easier to you know

39:45

infiltrate a much smaller pond yeah you know when you have fewer people doing it

39:49

but it’s a still a smaller pond here we’ve got lots of people doing it but

39:53

this is a very very big country exactly so anyway I think um you know we can

39:59

continue talking about these things moving moving in forward in the future

40:02

but I just think as soon as we start seeing these things popping up in the

40:06

news there’ll be plenty more to talk about on this 100% and we’re going to

40:11

get on a better cadence yeah ourselves and we’re going to sprinkle in some

40:15

interviews we’re doing some other stuff with other folks yes that we’ll we’ll

40:18

introduce and then um you know if you’re listening you can go to the boost.fm

40:23

we’ll have all the notes in there the transcriptions if you want to go read

40:26

that all AI driven transcriptions um but please follow us on the YouTubes on the

40:32

Spotify on the Apple podcast all the places that you get your podcasters uh

40:39

from there that’s right thank you thank you guys